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Islamic headscarf: Iran's promotional video divides opinion

Storyboard featuring a woman in a loose headscarf, a male shopkeeper, and a woman in a chadorImage copyright
Basij Cyberspace Organization

Image caption

An "inappropriately dressed" woman is encouraged to switch attire

As part of Hijab week in Iran, a video endorsed by the Islamic Revolution Guards Corps promoting the Islamic headscarf has created a social media stir.

In the clip, produced by the Basis Cyberspace organization, an "inappropriately dressed" young woman enters a shop that sells fake jewelery.

The woman, who is also the film's narrator, says the evil shopkeeper gives her "a peculiar look and a meaningful smile".

When she asks about real jewelery, he tells her that she is "kept in seven boxes and locked in seven safes".

He has been able to talk to you and to be at his low.

When a woman enters wearing a full body veil, the chador, the man stands up straight and bows his head.

"I realized to make a change. I understand the difference between fake and genuine jewelery."

Has been seen on Twitter 114,000 times since posted, and has inspired some people to share their views.

Responses to the animation have been mixed. One woman, apparently pro-establishment, felt it did not help promote the hijab at all and disliked being compared to jewelery, tweeting: "I'm a human being. Don't downgrade us to goods,"

He said he was more vigilant with chador wearers as they could sneak things under their clothes.

Another woman tells the "absolute jewels" to "leave us fakes alone", implying that she does not like being told the wear.

Some have lamented that the animation is "ridiculous" and a waste of mobile data.

In Iran, the law requires women to wear modest "Islamic" clothing. In practice, this means women must wear a chador, a full-body cloak, or a headscarf and a manteau (overcoat) that covers their arms.

In 2018, there were posters in cities and towns comparing unveiled women to unwrapped candy and lollipops attracting unwanted attention from flies.

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