You probably saw Sophia Amoruso in a fabulous dress during a red carpet event or a launch party. As the founder of Girlboss, a global community and a media company, occasionally finds itself in situations where it needs to make a fashion statement. But if you meet her in the office every day, chances are you'll find her in a simple utilitarian suit. "And not the sexy type", specific. "The overalls in mechanical style dungarees that screams IDGAF."
In his closet, he has four suits he wears for "religiously", he tells me. Two denim versions from Citizens of Humanity, one of Isabel Marantand another of Christy Dawn. "I try to dress him with a lip and a red earring if I have time before leaving the house," he says. If you don't have the time, the suit will have to be enough. And if you have a meeting outside the office, try a little more, but just a little. She has a great white jumpsuit she wears in luxury restaurants, for example.
Amoruso finds it liberating not having to think about what to wear every morning. It is clear that he loves fashion: he started his career finding vintage clothes selling them on eBay, which led her to create NastyGal, a clothing brand that she sold to a British conglomerate in 2016. But getting dressed every day requires time and mental energy. It can be particularly stressful for women who work in fashion, since people are constantly looking for inspiration. "It is refreshing to be free from the pressure of being a fashion & # 39" managing director, "he says.
Historically, men have been more likely to rely on uniforms for the office. The military uniforms were the inspiration for the modern dress, which was in fact office clothing for much of the 20th century. The women, on the other hand, have had a more difficult time with uniforms, as I describe in a recent story. Female professionals feel more pressure to wear fashionable and varied clothes, which is helping to drive the growth of the clothing movement.
Yet these days many designers seem to escape from fashion for a simple and reliable look, which come back day after day, week after week. While talking to designers and leaders of fashion companies, I discovered that many of them actually don't like expressing their creativity through their daily outfits. Many, in fact, have something of a uniform: a go-to look that comes back day after day, which saves time and mental energy. Here's how powerhouse designers and entrepreneurs simplify their wardrobes with uniforms.
Monica Zwirner, co-founder and designer, MZ Wallace
Monica Zwirner, who designs the iconic nylon bags of the New York accessory brand MZ Wallace, he started looking for a uniform that had just left college when he started working for a design firm. He was trying to project security and professionalism, even though she was still in her early twenties. "In the end, I found my perfect formula: a large blazer with a white shirt or a layered shirt underneath, paired with jeans," he recalls. "The blazer felt appropriate in every situation, the jeans seemed practical, and the whole combination seemed very similar to me."
Decades later, it's still her favorite dress. These days, he spends his time designing bags for the New York brand he founded in 2000 with his friend Lucy Wallace Eustace called MZ Wallace. (The brand is a combination of their names.) Its ultra-light nylon bags now have cult status, particularly among women in big cities looking for elegant but practical bags to carry everything they need for busy days . Zwirner says his personal uniform actually informed him how he designed his bags. "C & # 39; is a synergy defined there," he says. "Design considered, pragmatically timeless, but with a turning point that makes it modern."
Now he has opted for a couple of brands for the pieces of his uniform. She likes blazers Saint Laurent or Balenciaga. (It takes its cue from what is happening in fashion: if your strong shoulders or boxier silhouettes are in, you will choose a blazer that reflects some of that.) She wears Levi's # 501s. And she loves a good leather sneaker. His favorites right now come from a startup called Koio. Emphasize that sometimes he changes things subtly, like wearing Dior's combat boots or a black tuxedo jacket. "Since I wear so many different variations, I don't think people realize how uniform it is until I get out of the script," he says. "When I wear a dress at work, everyone comments on it."
If there is only one piece of advice he has for others trying to find a work uniform, is that your clothing should have power for you. You should choose a style that makes you feel able to face any task in front of you. "It's about knowing who you are and what you want to accomplish," says Zwirner. "Once you know what works for you, it gives you confidence to face the day."
Jen Rubio, co-founder and head of the brand, Away
As the founder of the luggage and travel brand FarJen Rubio's work involves his frequent journey to open new shops, manage photo shoots and, in general, see the world as a traveler. His daily uniform must be versatile, easy to pack and able to work in multiple climates. "For me, a uniform is not about identity," explains Rubio. "It's about ease. Finding the silhouettes I love makes shopping, wrapping and everyday wear much easier."
The Rubio uniform is made up of three categories: flowing silk dresses and blouses, oversize sweaters or blazers and cool trousers. She loves Nili Lotan's silk dresses, is fashion/scarf-neck-tunic-dress-red/”>Tunic dress with scarf collar by Alex Eagle, which possesses in more colors. "The fabric is beautiful and surprisingly durable," he says. She likes the blazers of the theory.
Every day he wears a combination of these. For a conversation event, she will wear a silk dress with a blazer. Over the weekend, she will wear the same silk dress on an oversize blazer. In the office, opt for the silk top and trousers, which you will wear with a blazer or dress with a sweater. "When you pack, I bring some pieces of each category and I know I will have a multitude of clothes to choose from," he says. Sometimes, I exclusively make five or six of these clothes (Nili Lotan), plus some pieces to overlap, and I will have enough to last two weeks in a hand luggage. "
While Rubio has effectively streamlined her wardrobe, cutting the stress of wrapping and dressing every day, she still enjoys having enough variations that her clothes look different from day to day. "When I dress, I still feel like I have choices and could express my personal style, but I'm not reinventing the wheel every day," he says. "I have enough pieces to mix and match that I never feel too repetitive, which is important to me because style is a means to express my creativity".
Misha Nonoo, founder and creative director, Misha Nonoo
Misha Nonoo is so committed to the notion of a uniform that she created an entire fashion label around the concept. He carefully created the Easy 8, a collection of eight pieces in black and white – from a blazer to a pencil skirt to a jumpsuit – that can be combined to form 22 separate looks. And every single day, he wears pieces of the collection to work: usually it's a pair of black trousers and the Husband's shirt, a crisp white button that is famous for its brand.
The designer, finalist of the 2013 Vogue Fashion Fund award, one of the most acclaimed fashion awards, has focused his career on reversing many ideas about what luxury fashion should be. First, she believes that she should not rely so heavily on seasonal trends, which implicitly implies the accumulation of new clothes every season. Instead, he believes that brands should design thoughtful pieces that can be worn in a variety of ways, to make the customer's life simpler and simpler. She also argues that this is a much more sustainable way of living. "We are in the midst of a planetary crisis," says Nonoo. "Having a uniform is not only better for you, because it saves you so much time in the morning, but it also means that you don't have to own as much. This is a much more sustainable way of living."
Unlike some of the other designers on this list, Nonoo is quite disciplined about his uniform. Most days she wears black and white and often wears the same dress several times a week. He has been doing it for years now, and he discovered that there are several tricks to make his uniform work. First, be careful what pieces you choose for your uniform. She chooses neutral colors that coordinate with each other and silhouettes that she likes to wear. "I know I'm great in this outfit," he says. "Wearing it makes me feel lucid, professional and put together".
But he also recognizes that wearing a uniform is still an unconventional choice, which goes against years of conditioning by the fashion industry. Through her fashion label, she is working to undo the entrenched ideas that fashion and luxury are an infinite choice. But he also tries to live this philosophy in his life, not in principle, but because he sincerely loves how much easier his life is. "I don't really care that I wear the same thing in the office day after day," he says. "I'm not interested in buying new designer pieces every season. It's much more fun to have a well-kept wardrobe full of just the pieces you love."